OUR ETHOS

It’s inspired by Asimov’s Zeroth Law of Robotics.

“A robot may not harm humanity, or, by inaction, allow humanity to come to harm.”

That’s why we’re called Zeroth.

It’s why our logo looks a little like the Prime Radiant.

And it’s why we’re convinced that AI needs EI not just to benefit your business, but to benefit the whole of humanity.

“Artificial intelligence needs emotional intelligence to help society thrive”