OUR ETHOS

We named ourselves after Asimov’s Zeroth Law of Robotics.

“A robot may not harm humanity, or, by inaction, allow humanity to come to harm.”

Sounds noble, right? Except look at your feed. AI isn’t stabbing humanity in the back. It’s boring us to death with generic marketing.

That’s harm too. Death by beige.

What fixes it? Emotional intelligence. Human taste. Someone with a gut for what actually lands.

That’s what we stand for.

“Artificial intelligence needs emotional intelligence to help society thrive”