EMOTIONAL INTELLIGENCE MAKES AI MARKETING WORK
Most small businesses don’t need a big agency.
But they definitely don’t need another round of copy-paste AI content.
That’s where Zeroth comes in.
With 20 years of creative chops, behavioural science knowhow, and a strong grasp of AI, Zeroth bridges the gap.
We take machine speed and add human spark. The result is marketing that doesn’t just fill space. It actually lands.
Zeroth makes AI marketing human.
We don’t do generic.
We don’t let AI do as it pleases.
We build GPTs shaped for your brand or product. Then we add the missing ingredient: human emotion.
Because fast without feeling is just noise.
What we do
Content that connects
AI speed, filtered through human storytelling.
Campaigns that cut through
Ideas sharp enough to stick, no matter the medium.
Custom GPTs
AI that actually sounds like you, not everyone else.
Creative guidance
Human oversight that stops the bland before it hits publish.
AI & EI training
We don’t just hand you tools. We teach you taste. How to train, brief, and edit AI so it works at speed without losing its soul.
Why Zeroth?
Agencies are bloated. Generic AI is boring.
Zeroth is the third way.
Leaner than agencies. Smarter than copy-paste AI.
Built for small teams who want big ideas.
Training courses
Other AI courses teach chat. We teach creative brilliance.
Yes, you will learn how to build your own GPTs. But you will also learn how to creatively spot the difference between “that’ll do” and “that’s the one.” You will know when to push AI further, when to scrap its drafts, and when to polish until it shines.
It is AI and EI. Tools plus creative intuition.
Because speed without smarts is spam.
I’m Stuart Nightingale founder of Zeroth
I’ve spent 20 years making content and running creative teams. Not the fluffy stuff. Real campaigns that didn’t just sell products but used behavioural science to actually change how people think and act. I’ve worked with some of the biggest brands in the world, driven behaviour change for government, specialised in not-for-profits and member organisations, and even played a part in winning state and federal elections.
I also have a computing degree. Which means I know my way around AI and, more importantly, I know how to make it produce content that isn’t garbage.
Zeroth is where those two worlds meet. Creativity plus technology. With emotional intelligence in the middle so the work doesn’t just look good, it actually matters.
Book a free consultation
Most people will keep using AI to crank out noise.
You don’t have to.
Book a free consultation or call 0401 951 484